By Justin Dallaire

DavidsTea offers such a wide array of teas and tea blends that chief brand officer Sarah Segal says customers have often felt overwhelmed by the number of choices. The result is “you tend to go with what you already know,” she says. “That’s been the experience of a lot of people I speak with – they tend to think they know what they like.”

http://strategyonline.ca/2020/12/08/why-davidstea-launched-a-seasonal-subscription-box/